Greater Visibility - It is critical that you do not reduce your marketing efforts and lose visibility. This is a common mistake made by many small business owners ... when cash flow tightens they look to cut costs. So they slash their marketing budgets and immediately lose visibility.
The key to doing well in a recession is to increase the visibility you have in your market place. You want to use as many visibility strategies as you can to get noticed by your target market. The good news is that many of these visibility strategies are free or low cost!
You want to sit down at the start of each month and map out which visibility strategies you will use for that month. Then put them into your calendar and take action. Make them a priority as visibility in your target market is what drives your business forward.
Thak you Jan Munro for your words of Wisdom
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