If any business advertises only in high season or profitable times, they are competing directly with ALL their competitors for a share of the market. To gain a bigger share, they should create the desire and prove the source of their product (quality/selection/fair pricing etc) in their slow season to gain the edge over the competitors in high season. What makes a customer choose one supplier over another? It is familiarity to them! If an advertiser keeps close touch with customers in slow season when no one else is keeping in touch, his slow season not only picks up but his high season gets a far greater response since he's cultivated the sales for harvest - not his competitors!
Coffee News is inexpensive enough to make such slow season investments in advertising worth the effort and maintains your visibility in the market (plus secure your exclusive category).
Keep in mind - profitability is a process. The first steps are visibility and credibility. Coffee News has been specifically designed to provide long term affordable advertising - weekly visibility raises your credibility and the crucial perception of trustworthiness. It gives you a solid foundation and presence in your marketing and promotional activities towards greater results in both slow and high seasons.
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