Read this article from Seth Godin - One of my personal hero's
Either fight for page rank with your competitors on google or get word of mouth marketing around a unique brand.
Coffee News - which offers local advertisers the opportunity to stand out can work in a similar way.
First it appeals to local business so that they get local exposure
Second they get to advertise without their competitors
Thirdly and most importantly - they get to be known as the Coffee News business of their business type. This becomes an amazing form of word of mouth marketing.
Key point: You do not become the Coffee News business if you don't hang around
Comments