Coffee News Central Coast

HMAS Adelaide scheduled to be sunk off Terrigal / North Avoca in April 2010

In what should be a major draw card for the Central Coast, the Navy Frigate HMAS Adelaide is scheduled to be sunk off Terrigal and North Avoca in April 2010.

If you are interested in Diving, visit the Pro Dive Website.

Just curious to find out more visit the official site .

If you are a business catering to tourists, you should be targeting this influx of Divers and spectators. Visitors to the Central Coast will invariably visit a Cafe and a majority of the Cafe's on the coast have a copy of Coffee News. Contact us to discuss our competitive advertising rates.

Taking Vs Making - Blue Ocean Markets

Seth Godin has a great article at Seth's Blog  on Taking a share of an existing Market compared to creating a new Market.

A similar idea you may have heard of is called Blue Ocean markets. If you know anything about sailing you will know that there are large  amount of oceans that very few people have ever sailed over. These are the blue ocean markets.

Is your business creating a new market? I think it is just as important to understand the nature of your business as to be one or the other.

Key Findings - Marketing in a slow period

1) Cutting your marketing budget in a slow period will only help conserve profits in the short term.

2) Ultimately the brand will emerge from the downturn weaker and much less profitable.

3) It is better to maintain share of voice (SOV) during a downturn. The longer term improvement in profitability is likely to greatly outweight the short term profit reduction.

4) If your cometitors are cutting their marketing budget the longer term benefit of maintaining share of voice will be even greater.

Thriver or Survivor - Which one are you?

Lots of gloom and doom news going around the media at the moment. A downturn in consumer spending heading in to Christmas, lots of money lost on the sharemarket, RECESSION.

It is enough to turn anyone off running a business. Has it turned you off or are you going to survive and prosper on the other side.

Some good advice from Dr Ivan Misner from BNI Thriving in a recession.

I particularily like the closing remark about "Refusing to participate in this Recession". After all a recession is just a state of mind of the population. If we don't believe in it it won't happen.

And on to some good news - Coffee News only ever prints good news, so when you advertise your potential customers will not be reading your Advertisement with bad news.

Don't stop advertising when business is slow

If any business advertises only in high season or profitable times, they are competing directly with ALL their competitors for a share of the market. To gain a bigger share, they should create the desire and prove the source of their product (quality/selection/fair pricing etc) in their slow season to gain the edge over the competitors in high season. What makes a customer choose one supplier over another? It is familiarity to them! If an advertiser keeps close touch with customers in slow season when no one else is keeping in touch, his slow season not only picks up but his high season gets a far greater response since he's cultivated the sales for harvest - not his competitors!

Coffee News is inexpensive enough to make such slow season investments in advertising worth the effort and maintains your visibility in the market (plus secure your exclusive category).

Keep in mind - profitability is a process. The first steps are visibility and credibility. Coffee News has been specifically designed to provide long term affordable advertising - weekly visibility raises your credibility and the crucial perception of trustworthiness. It gives you a solid foundation and presence in your marketing and promotional activities towards greater results in both slow and high seasons.

How to Promote your Business Online

While Coffee News is a great and effective way to promote your business in your local community, you should also look at online means to promote your business.

Some can be done with little or no capital outlay. All methods do require some time and should be treated as professionaly as any other marketing your business performs.

Here is a good list of ideas for online promotion.

http://www.startupnation.com/forums/13906/1/1

The power of referrals

Do you use referrals in your business. If not you know you should. If you don't I expect the reason is not knowing where to start.

To help you on this front here is a very powerful article on using referrals to build your business by a business coach.

10 low cost marketing strategies to win new customers

And yes we use and want to increase the use of referrals in our business. If you are interested in discussing any comlimentary referrals with us please contact us.

Greater Visibility - Not Less

Greater Visibility - It is critical that you do not reduce your marketing efforts and lose visibility. This is a common mistake made by many small business owners ... when cash flow tightens they look to cut costs. So they slash their marketing budgets and immediately lose visibility.

The key to doing well in a recession is to increase the visibility you have in your market place. You want to use as many visibility strategies as you can to get noticed by your target market. The good news is that many of these visibility strategies are free or low cost!

You want to sit down at the start of each month and map out which visibility strategies you will use for that month. Then put them into your calendar and take action. Make them a priority as visibility in your target market is what drives your business forward.

 

Thak you Jan Munro for your words of Wisdom

Ways to be upbeat about the downturn

Are you letting the economic downturn get to your business.

 

Madam Marketing - Sharon Tieman www.madamemarketing.com recently quoted a colleagues opinion of the down turn as:

 

"Recessions are like bush fires for business"                                            

• A chance to clean out the "deadwood"
• The weak will not survive.
• Many will blossom and be stronger afterwards.

We've invested a lot in our businesses, and we plan to stay on top of our game. So let’s keep supporting the businesses here on the Central Coast, so that we will all survive and blossom.

 

Coffee News Franchises' score high Rankings from Entrepeneur.com

While this is great news for us (as franchise owners) it is also great news for our advertisers.

The reason Coffee News is successful is because it must be good for the business who pay to advertise.

If advertisers were not happy, they would not renew their advertising and as we all know you must have repeat business to be successful.

 

Click here to see the rankings including 2008.