Coffee News Central Coast

Organised 2aT - Get Organised for Tax Time

Organised2At 

Taxstar - personal tax record storage system

Taking Vs Making - Blue Ocean Markets

Seth Godin has a great article at Seth's Blog  on Taking a share of an existing Market compared to creating a new Market.

A similar idea you may have heard of is called Blue Ocean markets. If you know anything about sailing you will know that there are large  amount of oceans that very few people have ever sailed over. These are the blue ocean markets.

Is your business creating a new market? I think it is just as important to understand the nature of your business as to be one or the other.

10 Points on how to make it through the tough times - Don't Panic

1. Relax - you know worrying won't achieve anything
2. Brainstorm ideas with you  your employees
3. Focus even more on maintaining cashflow
4. Increase your cashflow
5. Cut back any expenses that do not effect your business
6. Don't stop marketing your business
7. Keep an eye open for opportunities for your business
8. Keep track of accounts recievable - get paid on time
9. Increase customer service - make your business even more valuable
10. And lastly - Be patient, don’t panic

Organised 2a T - New Advertiser

http://organised2at.com.au/

Key Findings - Marketing in a slow period

1) Cutting your marketing budget in a slow period will only help conserve profits in the short term.

2) Ultimately the brand will emerge from the downturn weaker and much less profitable.

3) It is better to maintain share of voice (SOV) during a downturn. The longer term improvement in profitability is likely to greatly outweight the short term profit reduction.

4) If your cometitors are cutting their marketing budget the longer term benefit of maintaining share of voice will be even greater.

New Advertiser - Shoebox Bookeeping

 www.shoeboxbk.biz  

New Advertiser - M&P Print and Design

 

www.mpprint.com.au