Coffee News Central Coast

Customer Testimonial

Coffee News is a fun publication ! It gives lots of good information that might have been missed and just big enough to read with a cup of good coffee!

Peggy de Seriere

HMAS Adelaide scheduled to be sunk off Terrigal / North Avoca in April 2010

In what should be a major draw card for the Central Coast, the Navy Frigate HMAS Adelaide is scheduled to be sunk off Terrigal and North Avoca in April 2010.

If you are interested in Diving, visit the Pro Dive Website.

Just curious to find out more visit the official site .

If you are a business catering to tourists, you should be targeting this influx of Divers and spectators. Visitors to the Central Coast will invariably visit a Cafe and a majority of the Cafe's on the coast have a copy of Coffee News. Contact us to discuss our competitive advertising rates.

Congratulations to Sue Sullivan our April - June 2009 Competition winner

Sue's prize was $200 worth of vouchers to Restaurants and Cafe's on the coast.

Testimonial from Margaret Hagan

I enjoy Coffee News for its variety of serious & trivial items; ideal reading when drinking coffee! The ads are also useful in discovering local events

Word of Mouth Marketing on the Internet

Read this article from Seth Godin - One of my personal hero's

How to make money with SEO

Either fight for page rank with your competitors on google or get word of mouth marketing around a unique brand.

Coffee News - which offers local advertisers the opportunity to stand out can work in a similar way.

First it appeals to local business so that they get local exposure

Second they get to advertise without their competitors

Thirdly and most importantly - they get to be known as the Coffee News business of their business type. This becomes an amazing form of word of mouth marketing.

Key point: You do not become the Coffee News business if you don't hang around

Taking Vs Making - Blue Ocean Markets

Seth Godin has a great article at Seth's Blog  on Taking a share of an existing Market compared to creating a new Market.

A similar idea you may have heard of is called Blue Ocean markets. If you know anything about sailing you will know that there are large  amount of oceans that very few people have ever sailed over. These are the blue ocean markets.

Is your business creating a new market? I think it is just as important to understand the nature of your business as to be one or the other.

Customer Testimonial - Vital Yoga

Just a quick note to update you on the response to my recent advertising with Coffee News Central Coast Gosford edition. I am a new business teaching yoga. As the advertising was for Term 4 I did not want to have my 13 weeks run in one block when for some of that time I would not be running classes. Thank you for being open to negotiations and agreeing to run my advertisement in three blocks timed prior to the start of each term. This service was very much appreciated!

From the first lot of 4 weeks I received 20 as a direct result of the Coffee News advertisement. Of those 20 enquiries, 8 of the 10 students I have in my only class at this stage were through the advertisement. Although it doesn’t sound like many it has certainly proved to me that advertising in Coffee News is something that I will be continuing to do prior to each term.

With warm regards

Christine Brown

Vital Yoga

0400 485 044 / 4384 2624

vitalyoga@tpg.com.au  

10 Points on how to make it through the tough times - Don't Panic

1. Relax - you know worrying won't achieve anything
2. Brainstorm ideas with you  your employees
3. Focus even more on maintaining cashflow
4. Increase your cashflow
5. Cut back any expenses that do not effect your business
6. Don't stop marketing your business
7. Keep an eye open for opportunities for your business
8. Keep track of accounts recievable - get paid on time
9. Increase customer service - make your business even more valuable
10. And lastly - Be patient, don’t panic

Advertiser Testimonial

Just to let you know even though we have stopped advertising through Coffee News at this stage we are still getting new bookings through the voucher advertisement with people hanging onto them etc. These new students have led to further new work through “word of mouth” . We might advertise again once our senses bills are all paid!!

 

Jerry van Wyk - Owner Awesome Driving School

June 2008

 

http://www.awesomedrivingschool.com.au/

Reader Testimonial

 

I was at Killarney Vale today, having lunch & reading the Coffee News (which, I might add, is the first time) & thought I would enter the competition.   I think the little coffee man is in the Chris Chair & Furniture Repair add.    I must admit I havn't enjoyed a lunch by myself for a long time, like I did today.   I also found 2 people to contact for fixing things around the house.   I will certainly go back in the near future.

Thanks for the interesting Coffee News sheet.

 

Lynn Crisp

June 2008